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Req # 101120

Corporate Marketing Manager

San Francisco, CA US

Employee: Full Time Employee
Travel: None
About Castlight

At Castlight, our mission is to empower people to make the best choices for their health and to help companies make the most of their health benefits. We offer a health benefits platform that engages employees to make better healthcare decisions and can guide them to the right program, care, and provider. The platform also enables benefit leaders to communicate and measure their programs while driving employee engagement with targeted, relevant communications. 

To date, Castlight has partnered with more than 240 large enterprise customers, spanning millions of lives, to improve healthcare outcomes, lower costs, and increase benefits satisfaction.


Description
We’re looking for an experienced corporate marketing manager who is a communications expert, a social media guru, and one loves creating brand campaigns. You’ll be helping us build and promote the Castlight brand in all external facing channels, including social media channels.

The corporate marketing manager will also set strategy, collaborate with cross-functional partners, plan and publish content, measure the impact of activities, and monitor conversations for trends and hot issues. This role will report to the Senior Director, Corporate Marketing.


Responsibilities:
  • Develop communications and talking points for major stakeholders – partners, communications, sales
  • Review all customer communications to ensure they are written in the Castlight voice.
  • Develop and execute brand and thought leadership campaigns to build affinity and brand awareness
  • Own strategic social media planning in support of marketing campaigns, company news, recruitment and brand campaigns
  • Manage the social and brand editorial calendar and craft content that will help engage, grow and educate our followers 
  • Help to manage and organize corporate marketing content in our intranet portal.
Qualifications
  • Excellent writing skills while sweating the details for grammar and punctuation.
  • Minimum 3 years of experience in social media and community management.
  • In-depth knowledge and understanding of online marketing platforms, including social media, and web, and their respective participants, and how each platform can be uniquely deployed to meet business objectives, e.g. LinkedIn, Facebook, Twitter, Glassdoor, Instagram, etc.
  • Experience using social media analytics including Twitter analytics, Google analytics, LinkedIn analytics

We are Castlight and we are…

ONE TEAM

* Changing healthcare is a team sport

* Teamwork requires respect

* Direct feedback is a gift that improves us

* Diversity makes us stronger

* We take care of ourselves and each other=

ON A MISSION

* We put our mission first

* We are here to transform healthcare

* We tackle complex problems with curiosity, passion, and ambition

* We bring our best every day

* We learn and grow together

 MAKING THINGS HAPPEN

* Done well is better than perfect

* We move fast to accelerate execution and learning

* We are empowered to take action

* We own the outcome

* We win together


EEOC Statement
Castlight Health provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Castlight Health will provide reasonable accommodations for qualified individuals with disabilities.
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