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Req # 101127

Demand Generation Director

San Francisco, CA US

Employee: Full Time Employee
Travel: None
About Castlight

At Castlight, our mission is to empower people to make the best choices for their health and to help companies make the most of their health benefits. We offer a health benefits platform that engages employees to make better healthcare decisions and can guide them to the right program, care, and provider. The platform also enables benefit leaders to communicate and measure their programs while driving employee engagement with targeted, relevant communications. 

To date, Castlight has partnered with more than 240 large enterprise customers, spanning millions of lives, to improve healthcare outcomes, lower costs, and increase benefits satisfaction.

Castlight is looking for a seasoned Demand Generation Director to spearhead our B2B marketing efforts, which currently contribute to hundreds of millions of dollars in pipeline each year. Your role will be to execute successful campaigns across email, web, and paid media, while also developing processes to measure campaign effectiveness. You will partner closely with our SDR team to amplify their reach, and you will partner with our content marketing, design, and product marketing teams to disseminate high-impact content to our market. Ideal candidates must have a solid command of email marketing technology, account-based marketing tactics, and reporting. In addition, we are looking for an all-around athlete who can also support the marketing organization’s broader operational effectiveness and strategic planning.

Key responsibilities:
  • Plan and execute email marketing programs in Marketo
  • Spearhead efforts to list-build, segment, and maintain the data quality of our marketing database
  • Project manage cross-functional account-based marketing plays in partnership with our SDR team
  • Improve and manage opportunity attribution processes
  • Own marketing key marketing reports around pipeline, conversion rates, and campaign performance
  • Operationalize lead capture and rapid SDR follow-up from field marketing events, webinars, and other inbound leads
  • Manage paid and organic media programs, as well as SEO with support from agencies

Our marketing technology stack:

  • Marketo
  • Demandbase
  • Google analytics
  • Wordpress

  • 5-7 years of experience in B2B demand generation.
  • Heavy experience using Marketo and
  • Experience managing enterprise lead generation programs and process
  • Fantastic program management and communication skills with and a great track record of working across sales, marketing and technology teams.
  • You are highly analytical and metrics driven. You love pivot tables and vLookups. You live for the data and are excited to optimize campaigns using those insights.
  • Strong results orientation

We are Castlight and we are…


* Changing healthcare is a team sport

* Teamwork requires respect

* Direct feedback is a gift that improves us

* Diversity makes us stronger

* We take care of ourselves and each other=


* We put our mission first

* We are here to transform healthcare

* We tackle complex problems with curiosity, passion, and ambition

* We bring our best every day

* We learn and grow together


* Done well is better than perfect

* We move fast to accelerate execution and learning

* We are empowered to take action

* We own the outcome

* We win together

EEOC Statement
Castlight Health provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Castlight Health will provide reasonable accommodations for qualified individuals with disabilities.
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